عنوان مقاله [English]
We live with goods in geographical space; Living with objects requires their localization, adaptation, and placement. In fact, it is the relationship between goods and people and the way goods are placed in Special spaces, which creates a distinct material culture. On the other hand, goods establish their national identity by their physical presence at specific times and places by organizing a network of cultural elements of communication. A network of connections in which cultural connections are institutionalized and define the symbolic meaning of goods.
The methodology used in this research is qualitative in nature, that is, it is a research in which the findings produced are not the product of statistical procedures and information quantification, but qualitative methodology is an approach to social phenomena.
Results and Discussion
Consumerism is one of the challenging fields for academic environments; Because it is both a sign of materialistic false consciousness and a sign of tactical proportionality of power. In such a way that in the face of the all-encompassing power of capital, it constitutes a kind of rebellious self-promotion. It should be clarified that none of these views are related to the proposed approach, i.e. attention to consumption as a part of daily life in certain environments and social connection with certain types of objects, i.e. goods.
To conduct this research in the field of the material culture of symbolic goods and national identity, the national levels of the car as the important symbol of the auto industry of the twentieth century have been clarified. In sociology, the Keywords such as Fordism and post-Fordism indicate the importance of the car. The types of cars and the identities attributed to the car play an important role in the formation of material culture and influence concepts such as gender and independence. The results show that symbolic goods, such as cars, can be integrated into Culture and national identities, be practically and symbolically adapted to Various national spaces, and expand into emotional connections that harmonize ideas about national car cultures.