عنوان مقاله [English]
Considering the place of tourism in the development of the country, it is necessary to investigate and explain the place of information and communication technology (ICT) in the promotion and development of ecotourism in Ardabil province. Because Ardabil province, despite its diverse cultural, historical, religious and ecotourism attractions, does not have a worthy place in the international arena in terms of tourism revenues. In general, the statistics show the low position of the tourism industry in the country and the one percent share of Iran in the global tourism portfolio; Ardabil province is not exempt from this rule. Therefore, considering the unfavorable position of Iran and Ardabil province in the tourism industry, it seems that the development of information and communication technology and its related infrastructure can partially compensate for the existing vacuum. The current research is a combination of two specialized branches of tourism and information and communication technology. The research results show that the role of information and communication technology in tourism development is based on Morgan and Hunt's trust model, with an average of 3.4, in the Davis technology acceptance model, the average is 3.3, and in the Rogers and Shoemaker technology diffusion model, the average is 3.33. Thus, the impact of information and communication technology in the development of tourism and ecotourism is moderate. In addition, according to the results of the factor analysis, Sarein city with a special value of 6.465 has contributed the most in explaining the status of information and communication technology in tourism development. After that, Ardabil city with 5.853 and Nemin city with 5.079 are in the next rank.