عنوان مقاله [English]
Due to its location, Bonab City, located in Azerbaijan province as one of the mid-sized cities in the country, has high potential in some fields. Among the special conditions of this city, we can mention the special positions of communication, food, tourism, economics, academic (6 universities and research institutes and research centers), agricultural, industrial, and commercial. In terms of communication, due to its location on the communication route, Sanandaj, Kermanshah, Ahvaz, Mahabad, Maraghe, Urmia, and Bukan, Saqqez, Bukan, Malekan, and other cities have a special communication role with Tabriz. Due to the special location of Bonab City, it has a lot of potential to become a medium-sized creative city. According to the proposed problem, it can be said that the main goal of this research is to find the specific capacities and potentials of Bonab City with the aim of investigating the feasibility of the creative city of mid-sized and providing practical solutions for the optimal use of the identified capacities. Bonab City is to solve the problems of this city. Therefore, it can be said that the main question of this research is: what is the status of the creative city in Bonab? Among the indicators of the creative city, which indicators play a key role? And what are the practical suggestions for realizing the creative city in Bonab City?
The current research is applied research, and the approach governing the space of research is descriptive and analytical. Answering the questions is in two forms, documentary and survey. The tools used in the survey method are questionnaires and interviews. The statistical population of this research is 47,965 people over 15 years of age living in the five districts of Bonab city, of which 382 people were selected as the sample size using Cochran's formula and simple random method. Using Cronbach's formula, the reliability of the research questionnaire was calculated as 0.901. The inferential questionnaire for this research includes 99 closed questions with a five-choice Likert scale. The experts' questionnaire also included 99 indicators in most of the 8 main criteria. To analyze and analyze the data in order to evaluate the level of creativity and the level of enjoyment, the TOPSIS multi-criteria decision-making model was used, and for statistical data analysis, multivariate regression inferential statistics tests and multivariate analysis of variance (MANOVA) tests were used.
Results and Discussion
A regression test was used to investigate the relationship between the investigated variables. The results of the multivariate regression test showed that, based on the standard beta obtained, the variables of food, tourism, and recreation had r = 0.770, communication and IT had r = 0.589, and industry, trade, and services had r = 0.541, respectively. r = 0, social with r = 0.411, culture and art with r = 0.342, architecture and urban planning with r = 0.370, management and institutional with r = 0.290, ranked first to seventh, they got. According to the results obtained from the MANOVA test, the significance level in all variables is less than 0.05; therefore, among all the variables, there is a significant relationship with the realization of the creative city in the urban areas of Bonab. Also, a significance level of less than 0.05 indicates the existence of a significant difference among these five areas. According to the results obtained from the TOPSIS model, tourism and food, each with a score of 0.1805, have the highest amount of weight. Finally, the final score of the TOPSIS model, areas 3 and 5 are in the state of medium creativity, and the rest of the areas are in the state of somewhat low creativity.
According to the findings of the research regarding the main criteria for the realization of a creative city (Bonab kebab brand, Bonab's communication position with industry and commerce), it is suggested that the element of Bonab kebab should be emphasized in the urban planning of Bonab. Among them are the installation of advertising billboards in the city, the creation of the Bonab kebab square, the installation of the statue of the greats of the Bonab kebab, the compilation of the historical documents of the Bonab kebab, the creation of a barbecue-cooking environment with special architecture, and the design of the kebab entertainment and welfare center. Bonab kebab: conducting qualitative research to improve the quality of Bonab kebab and promote it on a national and international scale; creating diversity in the way Bonab kebab is cooked and served; respecting the authenticity of Bonab kebab; and, finally, branding and protecting the commercial and regional identity of Bonab kebab.