نویسنده
مدیریت جهانگردی، دانشگاه مازندران، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
Due to the different functional nature of the villages, they are connected to the urban spaces and have attracted the attention of the city dwellers in the early stages of the development of rural tourism. , dependence on the place, the perceived quality of the destination and satisfaction with the performance of the destination are influential. The rural areas of Dehstanglijan in the central part of Tankabon city, with special types of villages such as coastal, plain, plain, forest and mountain villages, as well as having a variety of fields and gardens, good weather, and pristine landscapes, are constantly attracting the attention of tourists. has it. The main goal of this research is to analyze the factors affecting the satisfaction and loyalty of tourists. The research method is descriptive and analytical and practical in terms of purpose. The information needed for the research was prepared based on library sources and tourists' questionnaire. The statistical population of the research consists of tourists who visited the rural areas of the studied region in 2014. The collected data has been processed using spss statistical software. The results show that satisfaction has the greatest impact on tourists' loyalty (0.613), also the results show that dependence on the destination with beta (0.578) has the second most impact on tourists' loyalty.
کلیدواژهها [English]
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